Guide to Optimizing OZON Advertising Campaigns

Guide to Optimizing OZON Advertising Campaigns

This article deeply analyzes three advertising models on the OZON platform: Template Ads, Search Promotion, and Brand Shelf. It details their principles, setup methods, and applicable scenarios, while also providing optimization techniques. Addressing current issues within the OZON advertising system, the article advises sellers to maintain a rational perspective and engage in refined operations. It suggests focusing more on product quality and service to achieve better sales performance.

01/05/2026 Logistics Encyclopedia
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Ebay Sellers Boost Sales with Optimized Product Images

Ebay Sellers Boost Sales with Optimized Product Images

This article details the quantity limits, upload methods, and optimization strategies for eBay product main images. Sellers can upload up to 12 main images using the image upload tool or by copying images from other URLs. Key strategies for optimizing main images include highlighting product selling points, showcasing usage scenarios, providing detailed views, and using high-quality images. These techniques aim to improve click-through rates and conversions on eBay listings.

01/05/2026 Logistics Encyclopedia
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Data Tactics Optimize Google Ads Bidding Amid Limits

Data Tactics Optimize Google Ads Bidding Amid Limits

When facing Google Ads bidding limitations, avoid blindly increasing bids. This article emphasizes the importance of data-driven decisions. Prioritize evaluating ad performance and traffic quality. Improve traffic precision by optimizing ad targeting and creatives. Then, cautiously adjust bidding strategies based on data feedback to maximize ROI. Focus on understanding the underlying causes of the limitations and addressing them through data-informed optimization rather than simply increasing bids.

01/05/2026 Logistics Encyclopedia
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WCO Boosts Zambia Revenue Authority with Data Analytics

WCO Boosts Zambia Revenue Authority with Data Analytics

The World Customs Organization (WCO) conducted a data analysis workshop for the Zambia Revenue Authority (ZRA) to enhance its data analysis capabilities and build a data-driven organization. The workshop covered data governance, data quality, data warehouse optimization, and hands-on Python exercises. Successful experiences from Uganda and Tanzania were also shared. The WCO will continue to support its members in building data analysis capacity to jointly address global trade challenges.

01/05/2026 Customs Knowledge
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China Refrigeration Expo Promotes Green Industry Growth

China Refrigeration Expo Promotes Green Industry Growth

The China Refrigeration Expo, a leading industry event, gathers domestic and international companies to showcase innovative achievements in energy conservation, environmental protection, and intelligent control, driving the industry's green transition and high-quality development. Through technical seminars and summit forums, the expo explores industry trends, promotes green and environmentally friendly concepts, and helps achieve sustainable development. It serves as a platform for exchanging ideas and fostering collaboration towards a more sustainable and efficient refrigeration industry.

08/21/2025 Logistics
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Streamlining Global Trade with Efficient Freight Forwarders

Streamlining Global Trade with Efficient Freight Forwarders

WeiYun.com offers a convenient platform for searching freight forwarding suppliers. By filtering information such as the port of origin and destination, users can quickly connect with quality resources. Selecting a freight forwarder requires comprehensive consideration of factors like qualifications, service, price, and reputation. Be wary of low-price enticements and false promises to ensure the smooth execution of international trade. Prioritize due diligence and thorough research to mitigate risks and secure reliable logistics partners.

08/21/2025 Logistics Encyclopedia
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Nanjing Lukou Airport Expands Global Routes Boosts Cargo Efficiency

Nanjing Lukou Airport Expands Global Routes Boosts Cargo Efficiency

Nanjing Lukou International Airport continues to expand its international route network, optimize cargo clearance procedures, and improve service quality. West Coast Cargo Network provides comprehensive airport information and cargo services, helping businesses efficiently conduct international trade. The airport will embrace new technologies in the future to promote the construction of a smart airport, building a bridge for global trade and personnel exchanges. This includes streamlining processes and leveraging technology to enhance efficiency and customer experience.

08/21/2025 Airport Codes
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Kuantan Airport Expands Global Links Boosts Pahang Economy

Kuantan Airport Expands Global Links Boosts Pahang Economy

Sultan Ahmad Shah Airport (KUA) in Kuantan, Pahang, Malaysia, serves as a vital aviation hub connecting Kuala Lumpur, Singapore, Penang, and other destinations. West Coast Cargo offers comprehensive airport information services to facilitate air cargo operations. The airport aims to expand its route network and improve service quality in the future, contributing to regional economic development. It plays a crucial role in connecting the region and supporting both passenger and cargo traffic.

09/28/2025 Airport Codes
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New CCM Platform Enhances Cold Chain Logistics Transparency

New CCM Platform Enhances Cold Chain Logistics Transparency

The CCM platform offers end-to-end control, flexibility, and transparency in refrigerated cargo transportation, ensuring cold chain integrity and optimizing transportation costs. Through real-time monitoring, data analysis, and predictive analytics, it helps businesses improve cold chain transportation efficiency and reduce risks. This comprehensive solution empowers companies to maintain product quality, minimize spoilage, and achieve significant cost savings by providing actionable insights and proactive management capabilities throughout the entire cold chain process.

09/28/2025 Logistics
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Qantas Celebrates 100 Years of Global Connectivity

Qantas Celebrates 100 Years of Global Connectivity

Qantas, Australia's national airline, boasts a century-long history. With a global network, it's a member of the Oneworld alliance. The kangaroo logo symbolizes reliability, safety, and quality service. This article introduces Qantas's basic information, route network, alliance affiliation, and its role in the cargo sector. It highlights Qantas's significant presence in international air travel and its commitment to providing a premium travel experience as a key player within the Oneworld alliance.

09/26/2025 Airlines
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